Sadly, yesterday saw the death of a visionary man, who made it cool to be a geek. That man was Steve Jobs, the founder and former CEO of Apple. Whatever your views on Apple and their products, it’s hard to deny the huge influence that his designs and ideas have had on, not only the world of technology, but also the way we now all interact, on a daily, sometimes hourly basis.
As a lover of vintage and retro attire and accoutrements, I sometimes feel slightly at odds with myself. Some days I wish I could ditch everything with a plug or a battery and live a simpler life, where I’m not ‘on call’ twenty four hours a day and people can’t keep track of me via ‘check ins’ and ‘tags’. The passing of Steve has helped me reconcile my love of technology AND vintage and made me realise that there is nothing wrong with these two things co-exhisting in the same time and space. After all, everything that is ‘vintage’ now, was once the height of new technology and modernity. I suppose that’s why I have a slight obsession with post-modern art & films, but that’s for another post!
Anyone who knows me personally will know what love and affection I have for my Apple products. I have NEVER owned a PC only Macs. I have owned an iPhone since it’s UK release and I used Apple software to create everything from my logo, to my posters and business cards, through to organising my diary (personal and business) and communicating with clients and friends, alike. Were it not for the instinctive user-friendly interface of Apple products, I would be paying stupid amounts of money to have people do these things for me. More importantly than finances, these products have made me realise that I do not hate computers or technology, as I once thought. I just needed to find the right language, and I found it in Apple. I have since embraced my love of technology and I am proud to say that I am an Apple geek.
Anyone who owns an Apple product or has visited an Apple store will be aware of the existence of Apple Geniuses. The little, often bespectacled, gnome like creatures who live behind the Genius Bar, in Apple stores.
This Post is dedicated to Mr Steve Jobs, the ultimate and the original Apple Genius…Thank you for making it cool to be a geek.
Steve Jobs 1955 – 2011